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  • May 08, 2019

It's Show Easy, in some form or another, has been around for over a decade. It didn't officially become It's Show Easy until April 2018. Here it is, just over a year later, and I am finally launching a website for the product. I procrastinated building the website because I designed It's Show Easy around one show promoter's requirements. I felt like I needed to work with more show organizers to round out the product and I thought the best way to find those early adopters would be via networking. Well, that didn't really go the way I thought it would.

As a small business owner I have been an active networker for the last 5 years or so. I went from being a stereotypical software developer who really had little need to even venture outdoors to frequently bumping into someone I knew when I was out and about. I generated quite a few leads with my networking, but it proved harder than I expected to get show organizers to even look at It's Show Easy.

I next decided a more direct approach might be better. I began searching the Internet for events that seemed like they could really benefit from It's Show Easy. Then, I launched a demo version of the product and set up a live demos that were very specific to the shows I found. I thought the show organizers would appreciate that I did something specific to their business. Instead I met with more rejection and borderline hostility. I will be honest. It has been frustrating and, at times, discouraging, but I know It's Show Easy can help people, so I am not going to through in the towel.

The good news is, after the networking I have done, researching shows on the Internet, and setting up demos for various shows, I feel like I am working with a more diverse collection of requirements. So, even though I have not succeeded in finding earlier adopters, I have managed to accomplish my underlying goal.

So here I am, finally launching the website. I have tried to keep the site verbiage-lite. I know people don't want to read a lot of text. I have also tried to keep the imagery on the site very people-centric since helping people is really what It's Show Easy is all about. I think the part I am most excited about is the opportunity to express my interest in building a community around It's Show Easy. As a software developer in this Internet-driven world, I have learned the value of communities. Early on, I was a skeptic, but it is incredible what the open source community and other product-centric communities have done for software developers and, indirectly, the consumers of software development services. I think It's Show Easy can be the focal point around which a community will form in which show and event promoters will help one another in ways they really can't imagine today.

The only part of the website about which I have trepidation is the pricing. Product websites that don't provide up-front pricing are off-putting to me. So, I didn't want to go down that road, but I am really not sure at this point where my price point should be. What is on the website is what I think is fair. Hopefully it won't scare anyone away. Hopefully I am not cheating myself. I hope the [future] community will be understanding when I have to make pricing adjustments.

I would like to acknowledge some outside resources that contributed to the development of the site. First, I used a template called "Velocity," which was created by 3rd Wave Media. I purchased the template via The template was easy to use and as you can see I changed little. I found all of my stock images on I appreciate that iStockPhoto *offers quality images with reasonable pricing. Finally, I want to acknowledge my day job team, *ETS Devco. They developed the CMS that is at the core of the website. It is ETS Devco that will maintain and support It's Show Easy once the community has grown beyond my ability to support it as a side hustle.

If you are reading this, you either know me or the website has been up for some time. As I am writing this, my first post, the site is not even launched. It will be shortly, but even then, it will take some time before the site has enough exposure to be found by anyone who doesn't know me. Regardless, I appreciate your time and welcome your feedback. Please email me ( and let me know what you think.